Nokia budget mobile

Tuesday, January 22nd 2008 - 22:35 CET - Comments: 0

N okia unveiled the Nokia 1209, a budget mobile phone that offer useful features, range of colors or exchangeable covers for consumers in emerging markets. The Nokia 1209 mobile phone will become available globally during the second quarter of 2008 and will retail for approximately 35 euros before applicable taxes or subsidies. The Nokia 1209 cell phone offers additional cost management features to make phone sharing easy and convenient. Innovations include the pre-paid tracker, a cost-tracking application, and the multiple phonebook - which allows up to five people to store personal contact lists of up to two hundred numbers on a single phone.

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Nokia 1209 user interface

Designed for first time buyers, the Nokia 1209 mobile phone incorporates Nokia's intuitive user interface, dust resistance, and offers up to 80 languages.  The Nokia 1209 cell phone also has a one-piece key mat for durability and reliability.

 

 

Nokia 1209 budget mobile phone

"While cost sensitivity is an important element in creating mobile devices for emerging markets, the overwhelming feedback we receive from consumers in these markets is that they want their mobile device to complement their personality and offer a range of colours and entertainment features," says Alex Lambeek, Vice President, Entry Devices, Nokia.

 

 

Nokia survey results: Mobile phone sharing in emerging markets on the rise

According to a recent Nokia survey of consumers in emerging markets, a new trend appears to be emerging: phone sharing. More than 50% of respondents in India, Pakistan and nearly 30% in Vietnam indicate that they share, or would share, their mobile phone with family or friends - a figure which contrasts consumer behaviour in more mature markets.

 

 

Mobile Phone sharing

"Phone sharing is a logical trend - more and more families are purchasing a mobile phone for the entire family to use, not just the head of the household. In addition, digital cameras are quickly becoming more popular in these markets, and as such taking and sharing digital images is becoming more common," adds Lambeek. "In response, Nokia has developed a number of innovative features like the multiple phonebook to support phone sharing, and we have added technologies like Bluetooth to some models to make transferring images and ringtones easy and affordable." 

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