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MPH Mobile Phones
LG Electronics has incorporated MPH technology into two mobile phone platforms, a CDMA handset with a unique twist screen and a GSM touchscreen handset. Both employ a simple whip antenna for VHF/UHF DTV reception. The MPH capability in these mobile phones complements other mobile video services such as MediaFlo.
Built around LG's popular portable navigation device with a 4-inch widescreen display, LG's MPH handheld personal DTVs are optimized for pedestrian and mobile applications, whether you're watching a sports broadcast while at the stadium, checking the local weather report on the commuter train, or watching the local news in the car.
LG's innovative MPH "dongle," which connects through the USB port, turns any laptop PC into a portable DTV. The big bright screen is ideal for enjoying broadcast sports and movies, while the computing power of the PC enables exciting data broadcasting applications via MPH transmission. As the technology is commercialized in 2009, LG Electronics envisions built-in laptop PC applications as well.
MPH products at CES 2008
"CES 2008 is the launchpad for the world's first MPH product concepts, which will be used in consumer trials later this year. Based on our aggressive development timetable and commitment to work with interested industry players, we expect to see a number of MPH receivers in a range of form factors from a variety of manufacturers next year," said LG Electronics President and Chief Technology Officer Dr. Woo Paik.
Mobile Pedestrian Handheld Products
MPH products will enable users to view their favorite programs from local broadcasters, watch movies and sports, and access local news and weather information, even when traveling in fast-moving vehicles or using handheld video devices away from home. For broadcasters, this new technology has the potential to create lucrative new revenue streams from advertiser-supported free broadcast mobile DTV, premium pay services or both.
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