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Posted by Ralf Jurrien

Tuesday, December 18th 2007 - 10:30 CET - Comments: 0

T humbplay, the largest and fastest growing mobile entertainment content destination in the US (Nielsen Mobile, Q3 2007), announced it will provide ringtones, wallpaper, games and video clips to Mobile MSN, the mobile portal of the MSN online network, which is visited by more than 120 million unique monthly visitors in the US (comScore Media Metrix, October 2007). Thumbplay’s premium mobile content will be integrated within the Mobile MSN web and WAP portals. Through Thumbplay’s contextual integration on these sites, visitors can easily purchase and download relevant ringtones, wallpapers, games and video clips over-the-air to over 2,000 supported handsets, including 16 unique Windows Mobile-based devices.

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Mobile MSN - Thumbplay

"Our alliance with Thumbplay allows Mobile MSN to quickly increase our content offering to a rapidly growing mobile customer base," said Sam Klepper, general manager at MSN. "Thumbplay's extensive catalogue of mobile entertainment content fits well with our customers' interests."

Thumbplay mobile entertainment

"We think this relationship allows Thumbplay to innovate and grow as a mobile entertainment content industry leader across the platforms that deliver the best mobile experiences to the world's savviest online users," said Are Traasdahl, Thumbplay's CEO and founder. "We're happy to offer Mobile MSN users access to more than 50,000 pieces of mobile entertainment content including ringtones, wallpapers, games, videos, voice tones and text-based services."

Mobile MSN content

Thumbplay and Mobile MSN worked in tandem to help ensure the maximum amount of content and purchasing options are available to users across the most carriers and handsets. Thumbplay ensures that Alltel, AT&T Wireless, Sprint, T-Mobile and Verizon Wireless subscribers can purchase content across their wireless networks, while navigation provides MSN co-branding and easy access back to the Mobile MSN portal.