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Mark Peters
brand Truphone category Industry news

Christmas mobile phone tips

content type Press information Mail the editor Posted by Mark Peters
Monday, December 3rd 2007 - 16:30 CET - Comments: 0
A mobile phone is for 18 months, not just for Christmas. Up to a million unwary Christmas shoppers risk committing themselves to hundreds of pounds of payments for new mobile phones which will be obsolete within months. Although figures show that most people in the United Kingdom that want a mobile phone already own one, they remain one of the most popular Christmas presents - and anywhere up to a million will be bought in the UK in the run-up to Christmas. In particular this year, operators have promoted the idea of the 'mobile Internet', which means people can use their mobile to surf the web, download music, use Facebook, watch television programmes and make cheap mobile calls via the Internet.
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Christmas Shopping Tips


Mobile Internet revolution

But experts at mobile Internet calls company Truphone warned today that up to 75% of shoppers will buy a phone that won't let them do all these things.  Hundreds of thousands will lock themselves out of the coming mobile Internet revolution until the middle of 2009 by locking themselves into an 18 month contract for a handset that is not fully Internet-ready. By contrast, a new breed of handsets known as 'smartphones' are more like handheld, Internet-powered, Wi-Fi-equipped computers than simple mobile phones and make the mobile Internet a reality.  Disastrously, however, less than 25% of mobile phones sold in the UK are smartphones, despite the fact that they are widely available at subsidised prices with a contract.


James Tagg 


Internet on your Mobile Phone

James Tagg, chief executive of Truphone, advises shoppers both to add up the lifetime cost of their contract and to choose a mobile phone that won't be obsolete within a few months. "The mobile Internet is amazing - watching TV on your mobile on the bus and making free mobile calls over Wi-Fi from a coffee shop are both things you can do today. But these are going to remain out of reach of most people for the next two years unless they're encouraged to buy the phones that can actually use the mobile Internet to its potential. 


Cool Smartphone


Get yourself one of the latest cool breeds of smartphone

Yes, many people will spend hard-earned money on uncomplicated pay-as-you-go phone models because they're not interested in anything except phone calls, but many others will commit to paying £20, £30 or even more per month for the next 18 months for a phone that means they'll still be left out of the fun and cut out of the savings," he said. "Our advice is clear: get yourself one of the latest cool breeds of smartphone. You wouldn't buy a TV that isn't HD-ready these days, so don't buy a mobile phone that isn't Internet-ready. Remind yourself that you'll almost inevitably want to use it to do 'cool' things over the 18 months you'll be paying for it."


Truphone's Christmas shopping tips

1. Don't buy a mobile phone that isn't Internet-ready.

2. Consider the lifetime cost of your phone and shop around. 

3. Remember that contracts are now usually 18 months long, not 12.

4. Ask about the cool things you can already do with the mobile Internet today.

5. Buy a SIM-free if you don't want to be locked in to a new 18-month contract.

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