Android advertising

Wednesday, November 28th 2007 - 18:00 CET - Comments: 0

A ccording to an exclusive special report now available from TelecomWeb, Google’s recently announced “Android” is “just another mobile Linux,” rather than any real technical innovation: i.e., no more than a convenient way for the company to pursue its real goal - to create an advertising delivery system it can control rather than innovating in telecommunications. Earlier this month, Google unveiled its long-expected thrust into the mobile-phone market. The big surprise is that it didn’t unveil a phone - the putative “Google Phone” many had been expecting.

> Lowest retail prices for Android advertising

 

 

Will Enterprises Take The Google Gamble

So far, Google only has come up with a business plan that encompasses the consumer market, with no real value for enterprises. And Google's plan doesn't depend on the technology behind Android - a technology, says Stuart Zipper, senior editor at TelecomWeb and author of "Will Enterprises Take The Google Gamble?," that's mainly "smoke and mirrors."

 

Google Android - Rich advertising content

"The Google plan involves controlling Android development to make sure it provides access to, and supports, rich advertising content, both static and video," says Zipper. "And critically, it depends on making sure Google is the conduit for that advertising so it can reap the same golden profits it rakes in from advertising on its market-beating search engine. There is little or nothing new Android brings to the table in terms of enterprise-communications needs that can't already be served by any of the many feature-phone operating systems already extant, including several already based on Linux."

 

 

Google Android advertising - Enterprise market

He continues, "That could well leave the enterprise market the stepchild in Google's plans, with little to recommend Android powered phones. But the enterprise market is exactly where the most expensive ‘smartphones' and PDA/phones, i.e., the BlackBerries of the world, yield the highest revenues. And that enterprise market is ripe for Linux, just as much as for any other operating platform, if there's a standard programming interfaces (APIs) for developers - and such projects do exist, though Google seems to be ignoring them and trying to shoulder everyone else aside." The report compares Google's projected market share between the consumer and enterprise markets, and it finds a significantly higher share on the consumer side. "The bottom line is that we think, in the long run, enterprises are going to be most comfortable with smart handheld devices that run an operating system that supports applications that meld seamlessly with their back offices," Zipper concludes. "And Google has no strategy we can see to do that with Android."

• Android platform
• Mobile communication
• PlayNow Arena
• Mobile phone parental control