Holiday gifts

Thursday, November 22nd 2007 - 13:30 CET - Comments: 0

T he four “Sales Guys” made famous in advertisements from Alltel Wireless, America’s largest network, have battled Alltel and “Chad” in a shopping mall, in the back of a van and deep within their “Man Cave.” Now, it seems they are following Chad to the North Pole and taking their quest to stop Alltel to a whole new level. Beginning today, Chad and the “Sales Guys” will be appearing in the first of three new national television spots as stop-motion animation characters.

 

Little Helper

The first ad in the new campaign, titled "Little Helper," features Santa Claus consulting Alltel's Chad on what cool new gifts he can give the good boys and girls for the holidays. He also let's us know that it definitely won't be the "Sales Guys." The spots are airing on several cable networks including VH1, ABC Family, Bravo and CMT. The holiday campaign was developed by Campbell-Ewald Detroit and the stop-motion animation spots were created by Bent Image Lab, an award-winning animation studio based in Portland, Ore.

 

Holiday gifts - MotoRazr V3a

The ad highlights Alltel's exclusive holiday gifts promotion offering shoppers a free MotoRazr V3a when they purchase one at $19.99. This offer, available to new customers signing a two-year service agreement and to existing customers on qualifying rate plans, is available until January 10, 2008. "Our ‘Sales Guys' campaign has become so popular we thought, putting Chad in the style of some of the classic Christmas shows would further endear him to customers and recapture some of that holiday magic," said Laura Cook, senior vice president of marketing communications for Alltel Wireless. "These spots along with a buy one get one free MotoRazr V3a will surely brighten the holidays."

 

 

 

Motorola MotoRazr V3a

The MotoRazr V3a features a camera with video capture and playback, enabling users to share memories with friends and family using Alltel's Axcess Picture and Video Messaging services. The phone also comes equipped with Bluetooth wireless technology and Alltel's exclusive Celltop technology, which offers customers an easier way to access, manage and organize a wide range of information already available on their phone. Celltop contains "cells" that provide shortcuts to the weather, news, music, sports, ringtones, call log, stocks and more.

 

Holiday gifts commercial - Call for free

Customers who take advantage of the MotoRazr V3a buy-one-get-one offer and are on a qualifying calling plan can join "My Circle," Alltel's exclusive feature that allows customers to choose who they call for free - any 10 numbers, any network.

• Motorola
• Halloween celebration
• Alltel Celtop
• MotoRazr V3