Sony Ericsson

Tuesday, November 20th 2007 - 21:00 CET - Comments: 0

F or the second time, Sony Ericsson ranked highest in US overall customer satisfaction performance among wireless mobile phone brands in the J.D. Power and Associates 2007 Wireless Customer Satisfaction Study. Last week, Sony Ericsson also ranked highest among wireless mobile phones brands in the J.D. Power and Associates Canadian Wireless Customer Satisfaction Study. “Sony Ericsson continues to show a strong commitment to the North American market with an expanding portfolio of compelling devices for every consumer,” said Najmi Jarwala, president of Sony Ericsson North America.

 

Sony Ericsson in the US

Najmi Jarwala added: "Receiving the top ranking in the J.D. Power and Associates study is a reflection of Sony Ericsson's ongoing ability to deliver eye-catching, feature-rich and high-quality products that enhance the consumer experience." In the US, Sony Ericsson ranked highest among mobile phone brands with a score of 741, significantly above the industry average. Sony Ericsson received significantly higher than industry average scores in features and battery function categories. The brand ranks higher than the industry average in physical design, operation and durability factors. In Canada, the company ranked highest among mobile phone brands with a score of 728, performing particularly well in the features, physical design, battery and operation factors.

 

 

Sony Ericsson wireless handset market

The study measured customers' satisfaction with wireless handsets based on five key product performance factors, including physical design, operation, features, handset durability and battery function. A joint venture between Sony and Ericsson, Sony Ericsson entered the wireless handset market in 2001. Since its inception, it has released a number of Sony co-branded handsets, including the music-centric Walkman brand and the imaging-focused Cyber-shot brand in 2005 and 2006, respectively.

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