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Posted by Ralf Jurrien

Thursday, November 1st 2007 - 12:00 CET - Comments: 0

T witter, the world’s largest mobile social network service, has chosen Ericsson’s IPX solution for its global SMS traffic to support the service’s ability to send and receive brief “status” updates via text messaging to the growing number of mobile phones in Twitter’s network. Ericsson IPX will also support Twitter’s new tracking service, which allows users around the world to track any status updates that include key words or topics and enables users to find fellow Twitter users with similar interests. Twitter is used globally by friends, family and co-workers to communicate and stay connected. Celebrities, politicians, organizations and leading media companies are also using Twitter to communicate with their “followers”.

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Ericsson IPX SMS aggregator

"Ericsson IPX is one of the world's largest SMS aggregators, and immediately provides Twitter with the ability to distribute messages to most mobile phones worldwide, which is extremely important for a social communication utility" said Jack Dorsey, CEO and Founder of Twitter. "We are encouraged by Ericsson's technical expertise and will now be able to utilize their extensive operator connections to create a phenomenal end-user experience. We therefore anticipate expanding our relationship even further with Ericsson in the future."

Pay with your mobile phone

IPX greatly simplifies the business model between content providers, mobile operators and end users. It allows end users to send and receive messages, purchase content from different content providers and pay using their existing mobile phone subscription. IPX also reduces the complexity and number of economic and technical relationships required, making it a more cost-efficient solution for operators and content providers.

Mobile & Broadband internet communications

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

Mobile payment service

"Twitter fits the profile of innovation and market leadership that Ericsson ideally wants to have from its customers. We are extremely impressed by the way Twitter has reached this leading position in such short time," said Fredrik Ruben, Ericsson's Head of Sales, IPX North America. "Together we offer a device agnostic service that allows users to tap into the world's largest ecosystem of mobile social networking, content and services."