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Ralf Jurrien
brand Truvo Nederland category Industry news

Mobile search service by Truvo

content type Press information Mail the editor Posted by Ralf Jurrien
Thursday, October 18th 2007 - 20:32 CEST - Comments: 0
T ruvo, a leading local search and advertising company operating across seven countries, has launched a downloadable Java search service for mobile users in The Netherlands based on mobilePeople’s popular liquid platform. Truvo, formally called World Directories, is the first international directory publisher to make a number of different content sources searchable next to their own yellow and white pages. Truvo’s searchable content also includes full news content from De Telegraaf, weather, a mobile web search and ringtones and wallpapers. The integration of different content increases Truvo’s mobile traffic and ensures the stickiness of the service with users.
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Java search 

 

Java search service - mobilePeople

The solution utilises a single search box approach, when users type in a search term mobilePeople undertakes a search across all data sources and returns results by each content source. Then using a drop down menu, the user can also select to search per source. Furthermore, users can save results to their phonebooks, call a business directly and contact a company by sending an email directly out of the search results.

 

Liquid MAP solution - Scaleable Vector Graphics

The liquid MAP solution provides the option to display the results of businesses or people on a fully realised map which can be zoomed and panned. mobilePeople utilises Scaleable Vector Graphics (SVG) which is superior to other map technologies as the map is handled inside the phone, is much faster and incurs less traffic cost for the user. Additionally users can click on a point of interest and they will receive additional information in a pop-up menu.

 

Mobile search service 

 

Mobile search service - Wikipedia

Roeland De Meulemeester, Group Manager Online, Truvo Corporate, commented on the launch: "The Dutch mobile user is very discerning and therefore Truvo strives to provide the best and most relevant information to our users." Jens Andersen, CEO and co-founder of mobilePeople said: "mobilePeople is delighted to be working with such an innovative directory as Truvo. Dutch mobile users have been crying out for access to sites such as Wikipedia and now they have the tools at their fingertips."


Truvo mobile search solution

In May 2007 Truvo launched the browser based mobile search solution with mobilePeople. The launch of the Java client in The Netherlands is set to be followed by further country launches in the coming months.

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