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Ralf Jurrien
brand Olive Software category Mobile imaging

Blackberry and iPhone support

content type Press information Mail the editor Posted by Ralf Jurrien
Thursday, September 27th 2007 - 10:30 CEST - Comments: 0
O live Software, a global leader in electronic publishing and digital archiving technologies, will showcase mobile content technology on iPhone and Blackberry handheld devices, at the Folio show in New York City from September 24-26. Olive’s mobile capabilities now provide publishers the opportunity to create new business models and an additional channel through which to deliver content to their subscribers. Users of mobile devices will be able to access the content of their favorite publications that use Olive Software to render their electronic editions.
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Blackberry Curve 8320 


Olive mobile content for Blackberry and iPhone

Olive's approach is to provide multiple ways of accessing content, either as text only or with full graphics, to accommodate user preferences and technical constraints such as bandwidth and screen resolution. Publishers can leverage Olive's advanced XML-based repository and article-level segmentation to repurpose articles for display on mobile devices.


Technology partner Olive

"Olive's new mobile solution will give us new ways to allow our customers' subscribers access to content while they are on the go," said Alan Snyder, Pre Press Operations Manager, Fry Communications. "The flexibility to repurpose content gives us great agility to meet our customers' evolving needs. Working with Olive as technology partner for our integrated services solutions and Fry Digital e-ditions helps us provide unique information distribution solutions to our publishing clients."

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Blackberry and iPhone support  

"Providing access to news on mobile devices demonstrates the power and flexibility of our microcontent platform," said Yuval Rachmilevitz, President and CEO of Olive Software. "Olive gives publishers another way to deliver content to their customers, create new business models, and use Web and wireless technology to boost their revenue." Olive will be demonstrating its mobile capabilities at the Folio trade show in New York at booth 405. Fry Communications is at booth 618.


Olive digital publishing solutions

Publishers already benefiting from Olive digital publishing solutions include Time Inc., ESPN, Reed Business Information, Hearst Business Media, Newport Communications, and many others. They will now be able to deliver their content to the global community of over 9 million Blackberry users and 1 million iPhone users.

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