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02 selected as UK carrier for iPhone

Press information Mail the editor

Posted by Mark Peters

Tuesday, September 18th 2007 - 20:10 CEST - Comments: 0

A pple and O2 announced that O2, the leading wireless carrier in the United Kingdom, will be the exclusive UK carrier for Apple’s revolutionary iPhone when it makes its debut in the UK on November 9th. Apple iPhone combines three devices into one - a mobile phone, a widescreen iPod and the best mobile Internet device ever - all based on Apple’s revolutionary multi-touch interface and pioneering software that allows users to control Apple iPhone with just a tap, flick or pinch of their fingers. Apple sold its one millionth iPhone just 74 days after it went on sale in the United States on June 29th.

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Apple iPhone customer satisfaction

"We're thrilled to be partnering with O2 to offer our revolutionary Apple iPhone to UK customers", said Steve Jobs, Apple's CEO. "US iPhone customer satisfaction is off the charts, and we can't wait to let UK customers get their hands on it and learn what they think of it". Our strategy at O2 is to bring our customers the best products and experiences, said Matthew Key, CEO, O2 UK. "The Apple iPhone is a breakthrough that is changing the way people use their mobiles forever, and we're thrilled to have it exclusively for O2 customers in the United Kingdom."

Activate iPhone using iTunes software

Apple iPhone users in the UK will be able to activate their new Apple iPhones using Apple's popular iTunes software running on a PC or Mac computer in the comfort and privacy of their own home or office, without having to wait in a store while their phone is activated. Activating iPhone takes only minutes as iTunes guides the user through simple steps to choose their tariff, undertake a credit check and activate their Apple iPhone. Once the Apple iPhone is activated, users can then easily sync all of their phone numbers and other contact information, calendars, email accounts, web browser bookmarks, music, photos, podcasts and TV shows just like they do when they sync their iPods with iTunes.

iTunes Wi-Fi Music Store

In addition to all the revolutionary features that made Apple iPhone so popular in the United States, iPhone users in the UK will have access to Apple's latest music offerings on iPhone including the recently launched iTunes Wi-Fi Music Store. The iTunes Wi-Fi Music Store offers customers the ability to browse, search, preview, purchase and download songs and albums from iTunes over the built-in Wi-Fi on their iPhone. No computer is required and when the customer connects their Apple iPhone back with their PC or Mac, their music automatically syncs back into their iTunes library.

O2 Apple iPhone Price & Availability

iPhone is scheduled to go on sale on November 9th and will be sold exclusively in the UK through Apple's retail and online stores, O2 and The Carphone Warehouse's retail and online stores. iPhone will be available in an 8GB model for £269 (inc VAT) and will work with either a PC or Mac. Three new great value iPhone tariffs will be available from O2 starting at £35, which all include unlimited anytime, anywhere mobile data usage and, in a market first, free unlimited use of the UK's largest single public Wi-Fi network, covering over 7,500 cafes, restaurants, airport lounges and other locations across the UK.

Apple iPhone activation - 18 month contract

iPhone activation will require an Internet connection; an iTunes Store account or a major credit card; the latest version of iTunes and a PC or Mac with a USB 2.0 port and one of the following operating systems: Mac OS X v10.4.10 or later; Windows XP Home or Professional with Service Pack 2 or later; or Windows Vista Home Premium, Business, Enterprise or Ultimate Edition. The Apple iPhone requires a new 18 month contract with O2. Existing O2 customers will have the option of keeping their existing phone number and upgrading their account to work with iPhone while new customers can also simply and easily transfer their current mobile number to O2.