Style mobile

Monday, September 10th 2007 - 15:00 CEST - Comments: 0

E npocket announced that it has been chosen by Style, to power the publisher’s mobile Web experience and mobile advertising efforts. The Style includes a mobile Web site that provides a daily dose of the event, including the top five fashion looks of the day. Visitors can vote on the top look of the day from their mobile phones. Style users opt-in to receive this information. ”Style’s mobile application creates yet another touch point for our readers to enjoy our content and our advertisers to follow that devout reader,” said Carrie Seifer, Director of Emerging Technologies, CondéNet. “We chose Enpocket because of the company’s demonstrated leadership powering innovative mobile programs.”

 

 

Style mobile content

The free program launched this week at the Style web site, with a "Look of the Day" voting feature, which allows the reader to not only see what Style selected as the best looks coming from the fashion shows, but also to vote for their favorites from those looks. Enpocket will serve mobile ads for Style. Style will have a monthly sponsor for its mobile content.

 

Enpocket - Dynamic content

"Mobile represents an unprecedented opportunity for publishers to extend their audience reach by providing rich, dynamic content to consumers when they want it and where they want it," said Mike Baker, Enpocket president and CEO.

• Style.com web site
• Marketing campaign
• Photography competition
• Mobile advertising