Phone Big Screen

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Mark Peters
brand Neochroma category Innovation

Big Screen for Mobile Phones

content type Press information Mail the editor Posted by Mark Peters
Tuesday, September 4th 2007 - 16:15 CEST - Comments: 0
N eochroma presents an inexpensive mobile phone attachment that enlarges tiny mobile phone displays to desktop monitor size. Billions of pictures are taken with camera phones, and picture quality continues to improve. On the output side however, there is no way to enjoy large, bright and brilliant pictures on mobile devices. Neochroma aims to change that, and it meets an exploding market. The installed base of camera phones has grown to 850 million in 2006 and is projected to be 1.5 billion in 2010 (source: Lyra Research).
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Mobile phone displays to desktop monitor size

That leaves millions of customers dissatisfied with their phone's multi-media capabilities. There is no point taking a picture - much less send it around or share it - if the image can only be seen at stamp size. Efforts are being made to solve the issue, from HMDs and projectors to large PDA phones.



Neochroma mobile imaging

Patrick Amaru, founder and MD of Neochroma, says, "The competition for output solutions in mobile imaging will heat up over the next few years. Our strategy relies on a product that provides excellent image quality, since the picture is shown in a viewer that protects it from stray light. That also ensures perfect privacy."


Mobile phone big display

Neochroma is inexpensive to build, as it consists of plastic parts and lenses only, and relies on the mobile phone display to render the image in stereoscopic, life-like 3D. Neochroma-equipped phones can double as a navigation device, too. It has the capability of displaying a map that is aligned with the user's line of sight. A prototype of the viewer has been built, and the technology has the ability of getting to market within two years.

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