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Nokia selects network marketing agency

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Posted by Mark Peters

Friday, August 10th 2007 - 11:18 CEST - Comments: 0

N okia announced that it has chosen JWT as its global network marketing agency. The announcement is part of Nokia's marketing renewal that focuses on streamlining marketing planning and increasing the effectiveness and efficiency of all marketing activities. The marketing agency review has been an integral part of the marketing renewal process. In July, Nokia announced Wieden + Kennedy's appointment as the global lead agency for Mobile Phones. Multimedia will continue to use Interpublic Group (IPG) for Nokia NSeries creative support and Enterprise Solutions will continue to use WPP as their global creative agency.

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Nokia network marketing agency

JWT will support the lead creative agencies in the implementation and localization of global campaigns. Also, as a strategic global partner, the agency will support local marketing activities in over 80 markets worldwide. ''Working together with JWT will help us to align our marketing efforts. With one global marketing network partner, we believe we will be better positioned to reach our goal of becoming the most loved and admired brand by people in the world",says Pekka Rantala, Senior Vice President, Nokia.

Nokia marketing strategy

In the network marketing agency selection, a strong emphasis was put on choosing an agency that is best positioned to support Nokia's long term marketing strategy and business requirements locally. Additionally, a diverse repertoire of knowledge and experience was a key priority. Transition to the new marketing mode will begin during the fall and will be fully operational by January 1, 2008.