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Multimedia phones popular in China

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Posted by Ralf Jurrien

Thursday, July 19th 2007 - 18:50 CEST - Comments: 0

R esearch and Markets has announced the addition of “Chinese Users Warmly Embrace Multimedia Phones” to their offering. Multimedia phones are a result of the handset industry's continuous efforts to integrate multiple devices into one. By doing this, handset manufacturers are trying to make mobile phones not only a personal communication center, but also a personal entertainment center. However, do wireless users really need multimedia capabilities on mobile phones? Can the multimedia functions of current mobile phones meet consumer requirements? And how will usage of multimedia phones affect the related value-added data services market?

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Multimedia phone survey - China

To answer these questions, in March 2007 In-Stat conducted an online survey of 733 wireless subscribers in mainland China. The survey panel included both existing and potential users of music phones, camera phones, and video phones. The survey investigated consumer attitudes toward multimedia capabilities, including music playback, photography, video playback, and broadcast TV receivers. In particular, it surveyed consumer usage and satisfaction levels with music playback and camera functions.

Multimedia phones - Chinese consumers

It also surveyed consumer willingness to purchase more professional music phones and camera phones and to pay extra for them. Similarly, it surveyed consumer willingness to have video playback and broadcast TV receivers and to pay extra for these functions and for related services such as video-on-demand and broadcast TV programming.

Survey contents