Color matching

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HP color matching

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Posted by Ralf Jurrien

Thursday, July 12th 2007 - 15:57 CEST - Comments: 0

H P demonstrated a color matching technology that could change the way people shop for products that require color coordination, such as cosmetics. HP Labs, the company’s central research arm, has developed a technology that uses sophisticated imaging algorithms and mobile networking to match colors that complement one another, including makeup specific to skin coloring. Retailers, consumer goods and other companies that require a high level of color or image coordination could implement the technology to offer services that help their customers select the right products for their needs. The color matching technology, builds on HP’s expertise in imaging, color science, mobility and networking.

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HP digital imaging - Color matching
"HP's color matching technology provides retailers and consumer goods companies with a new, fun way to interact with customers and promote their products," said Nina Bhatti, principal scientist, Digital Imaging and Printing Lab, HP Labs. "For those who shop for cosmetics, this technology gives them a virtual beauty consultant in the palm of their hands." HP is actively seeking to partner with retailers and consumer goods companies to make the technology available to consumers. Beyond retail, the technology has applications for other industries such as healthcare, where it can help companies reach people where and when they need assistance. Companies interested in pursuing a relationship can find out more about HP's intellectual property licensing program.

HP mobile color match technology
"Mobile color match technology is potentially a very important innovation," said Crawford Del Prete, senior vice president, IDC. "As it is applied to different scenarios, it will give customers the ability to accomplish tasks that before were left to guesswork or were simply not possible without experts. This has historically been very important for early stage innovations to gain acceptance in new markets."