Levi's phone
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Levi's phone - Mirror screen
"Technology is at the heart of today's youth culture and mobile phones are the ultimate accessory. Adding a mobile phone to our collection is a natural progression for Levi's, a brand that is driven to meet the desires of young people", says You Nguyen, Senior Vice President of Levi's Product. The Levi's mobile phone is offered in metallic silver, black and brown copper. Stylish feminine "shiny silver" and "shiny sand" editions, featuring a ‘mirror' screen have also been created for the fashion forward.
Levi's mobile phone - Availability
"As pioneers of the connection between fashion and technology, we wanted to create an accessory that combines design aesthetics with consumer needs. We are confident that this phone lives up to the promise of the Levi's brand", adds You Nguyen. The Levi's phone is under license by Paris-based ModeLabs Group. It will be available in selected stores throughout Europe as of September 2007.
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