HP mediascapes

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Ralf Jurrien
brand HP category Software

Create and Share interactive experiences

content type Press information Mail the editor Posted by Ralf Jurrien
Tuesday, May 15th 2007 - 22:18 CEST - Comments: 0
H P announced a prototype software suite and website to enable people to design, create and share location-based experiences, games and tours with friends, family and others, anywhere in the world. The site makes available a new HP Labs technology, code-named “mscape,” that overlays digital sight, sounds and interactions on the physical world to create immersive and interactive experiences called mediascapes.
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GPS enabled mobile devices

Users equipped with a GPS enabled mobile device running the mscape player can move through the physical world, triggering digital media - including images, text, sounds, audio and video - in response to physical events such as location, proximity, time and movement. Blending online information with gaming, storytelling and the outdoors, mediascapes can offer people of all ages a new way to experience their surroundings. The Mediascapes web site allows designers of all ages to create, post and share their digital location-based mediascape experiences. Mediascapes can be created using simple, web-based authoring wizards. For more advanced mediascapes, a PC-based authoring toolkit is available for download. The mscape player is also available for mobile devices.


Mscape technology - Interactive experiences

Unlike PC-based applications, mscape technology provides a highly interactive, fun and engaging experience when users are out and about in the real world. mscape's context-sensitive logic, combined with GPS and mapping technology, allows gamers, travel, GPS and outdoor enthusiasts to take their experiences to a higher level. The solution is so flexible that different digital files can be overlaid in the same space and delivered at different times, depending on which other locations in the mediascape the user has already visited.


HP Labs technology - Mscapers

Speaking at the HP Mobility summit in Shanghai, where the beta version of mscape was launched, Phil McKinney, vice president and chief technology officer, Personal Systems Group, HP, said, "The mscapers site puts HP Labs technologies in the hands of consumers, gamers and professional designers so they can imagine what's possible and create it. HP will continue to use this open, collaborative model to bring new innovations to market." The website provides everything people need to develop their own mediascapes, including training and tips to get started. There are numerous ready-made mediascapes at the site, which can be downloaded by anyone with a GPS-enabled HP iPAQ or other handheld device running the Windows Mobile operating system.


Mscape authoring tools - Features

  • Creating mediascapes to bring to life a community's history and stories;
  • Designing augmented reality games, sharing the fun with friends;
  • New ways of socializing, entertaining and learning.

Mediascapes toolkit

HP Labs, the company's central research facility, has been investigating the use of pervasive, context-aware services for several years. Earlier versions of its mscape technology have been used extensively by artists, media professionals, schoolchildren of all ages, educators and community groups to design and create their own mediascapes. So far there have been more than 1,500 downloads of earlier versions of the mscape toolkit.


HP Labs - Experimental mediascapes

  • Doubloons - a portable mediascape that can be played anywhere in which users set sail for adventures in the Caribbean Sea.
  • Scubascape - turns an HP iPAQ into a virtual diving mask so users can explore ocean depths anywhere in the world ... without getting wet.
  • Zombies - a toxic cloud is turning people into zombies and the game-player has just 10 minutes to rescue townspeople.
  • Riot 1831 - an interactive, location-relevant play for voices, re-creating the drama, fear and mayhem of an infamous riot in Queen Square, Bristol, UK. More than 100 digital files were placed in 37 locations, so users walking through the square could hear the riot.
  • 'Scape the Hood - investigates the potential for combining storytelling with location-aware mobile technologies. Participants were able to walk around the Mission Village Market and other areas in San Francisco, and learn about history, culture and stories through mediascapes created by local people.
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