Mobile game

Thursday, March 29th 2007 - 10:16 CEST - Comments: 0

M ovaya, a mobile content distribution and services company, announced the beta launch of Movaya PlugNPlay, a turnkey solution that allows any website, ecommerce site or blog to sell mobile games. “Until today, one of the biggest barriers holding back the sales of mobile games has been the relative lack of effective distribution channels,” says Scott Meyer, Senior VP, Americas, PlayerX. “Movaya PlugNPlay makes it easy for anyone to sell mobile games, from major ecommerce sites to MySpace pages and blogs. That capability will put our products in front of more eyeballs than we can imagine.”

Movaya PlugNPlay - Sell mobile games

"Until now, selling mobile games directly to consumers was difficult and expensive" says Movaya CEO Phil Yerkes. "PlugNPlay eliminates the need for any online retailer to spend thousands of dollars and months of time to build this type of offering. Movaya PlugNPlay is a quick, easy and low cost solution for anyone wanting to sell mobile games. The service instantly provides relationships with mobile game publishers and cellular carriers so that anyone can seamlessly sell mobile games from any retail storefront, web site or blog."

 

Mobile games

Mark Donovan, Senior Analyst at M:Metrics, the leading mobile market research firm, agrees that innovative technology solutions like Movaya PlugNPlay will help accelerate the growth in mobile entertainment consumption. "Through our research, we see mobile games being played by consumers of all ages. By making it easier for publishers to get their titles in front of consumers in more places, everyone in the ecosystem will benefit."

• Helio Ocean