Olympus E-M10

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Ralf Jurrien
brand Olympus category Digital cameras

Olympus E-M10

content type Press information Mail the editor Posted by Ralf Jurrien
Monday, February 3rd 2014 - 20:25 CET - Comments: 0
C ompact all-metal OM-D E-M10 completes Olympus’ high-end mirrorless line-up - Olympus’ multiple award-winning O-MD family has a new member: the Olympus E-M10. The striking newcomer combines the fine image quality, classic styling and focusing speed of the E-M5 with the sheer power of the flagship E-M1, albeit in an extremely compact all-metal casing. In fact, the casing makes the Olympus E-M10 camera something of a design paradox. It looks and feels like a DSLR, and it even comes with the same TruePic VII image processor and WiFi technology as the E-M1. But it’s a fraction of the size. For discerning hobby photographers looking for a powerful camera they can use every day, it’s the OM-D of choice.
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Olympus E-M10

 

Olympus E-M10

Despite the compact dimensions and potent components, the Olympus E-M10 makes room for a large, high-speed electronic viewfinder, 1,440,000-dot, 3-inch tiltable LCD, 3-axis image stabilisation, ultrafast autofocus FAST AF - and one simple addition that practical-thinking owners will love: a pop-up flash. This typifies Olympus' ergonomic, user-oriented approach to design, which ensures the E-M10 sits sturdily in your hand and is easy to operate, despite its small size.

 

E-M10

 

Olympus E-M10 with all-metal body

Notwithstanding the accessible price and practical dimensions, there's no mistaking the Olympus E-M10's specialist OM-D credentials. The latest addition to Olympus' flagship range is above all a camera for people who appreciate stills and movies in exceptional quality. But it will also attract attention from discerning photographers with an eye - and feel - for beautiful, ergonomic design. Where comparable DSLR cameras use moulded plastics to reduce weight, the Olympus E-M10 is housed in a bold, all-metal body that delivers the authentic aesthetic and robust finish of a top-of-the-range camera. The Olympus EM10 is a statement. Its owner will enjoy holding what looks and handles like a substantial piece of photographic equipment. But for the Micro Four Thirds category, it's still relatively small. Especially with the new M.ZUIKO DIGITAL 14-42mm 1:3.5-5.6 EZ electronic standard lens attached. Measured from the viewfinder to the rim of the lens, at 63,9mm the whole Olympus E-M10 casing has about the same total depth as the casing of so-called "slim" DSLR rivals on their own - before adding a lens.

 

E-M10 Olympus

 

Image quality of the Olympus E-M10

The Olympus E-M10 shares the first-class OM-D imaging pedigree, as well as Olympus' extensive range of Micro Four Thirds M.ZUIKO DIGITAL lenses. As independent reviews have noted, images generated by its 16-Megapixel Live MOS sensor (in the OM-D E-M5) are more than a match for comparable DSLRs. By combining this sensor with the next-generation TruePic VII processor from the flagship OM-D E-M1, Olympus' optical engineers have put top-notch imaging potential in E-M10 owners' hands. TruePic VII has the power to get the very best out of high performance optics. For example, it incorporates Fine Detail II Technology that adapts processing to the characteristics of individual lenses and aperture settings. Another strength is a moiré removal feature that is specially suited to digital cameras that don't incorporate a low-pass filter. Olympus E-M10 image quality also benefits from an inbody 3-axis image stabilisation system derived from the world-first 5-axis system in the E-M5 and E-M1. The 3-axis version effectively counteracts yaw, roll and pitch with both still shots and HD movies, irrespective of the lens attached to the camera and even in poor lighting conditions or using an exposure of 1/15 of a second or less. Perhaps not all Olympus E-M10 owners will grasp the inner workings of these advanced technologies, but without exception they will appreciate the excellence of the images their camera delivers as a result.

 

Olympus M10

 

Adaptive Brightness Technology

The Olympus E-M10 inherits a number of other E-M5 features that make it easy to capture sharp, radiant images, even when the subject plays "hard to get". For instance, the large, high-speed, 1,440,000-dot electronic viewfinder (EVF) helps accurately frame shots and assess light in challenging conditions. Compared to typical viewfinders in this camera class, the display is considerably larger. Thanks to Adaptive Brightness Technology (another E-M1 feature), it reproduces both dark and bright scenes as they are perceived by the naked eye. Equivalent rival systems typically overcompensate for extreme lighting situations, making it virtually impossible to accurately assess scene and settings. By contrast, E-M10 owners can use the Creative Control feature to quickly and effectively adjust composition, focus, tone and colour in the viewfinder and check the effect of changes on-screen prior to taking the shot. Time lag is not a problem with this EVF, which quickly reproduces fast-moving scenes. In combination with FAST AF and high-speed sequential shooting, this makes the E-M10 well suited to shooting sport, animals and other fleeting subjects.

 

Olympus E-M10 camera

 

FAST AF

FAST AF is Olympus' fastest ever AF system and uses 81 target areas that cover the whole image. It also encompasses the Small AF Target and Super Spot AF modes that make it possible to zoom in and focus accurately on minute sections of the frame. Complementing FAST AF, the Olympus E-M10 is capable of sequential shooting at 8fps, beating the 4-5fps of most of its category rivals.

 

M10 Olympus

 

M.ZUIKO DIGITAL 14-42mm 1:3.5-5.6 EZ electronic standard lens

In addition to the pop-up flash, the Olympus E-M10 comes with built-in WiFi, so it can communicate directly with compatible smartphones and send selected images directly to websites and social media. Alternatively, the phone can be used as a remote control to avoid accidentally nudging the camera during long exposures. After pairing via a QR code, it mirrors the Live View LCD, allowing the owner to focus and release the shutter remotely via WiFi (in P, A, S, M and Art Filter modes). In conjunction with the new M.ZUIKO DIGITAL 14-42mm 1:3.5-5.6 EZ electronic standard lens, compatible smartphones can also be used to zoom in and out remotely.

 

Olympus E-M10 digital camera

 

Interchangeable specialist mirrorless lenses

Of course, Olympus M10 owners can tap the creative potential and flexibility of Olympus' 35-strong family of interchangeable specialist mirrorless lenses, currently the world's largest mirrorless range. With the introduction of two new models, the Micro Four Thirds line-up has grown to 15. The super-slim M.ZUIKO DIGITAL 14-42mm 1:3.5-5.6 EZ pancake zoom lens measures just 22.5mm deep, making it the world's slimmest standard zoom kit lens. It has a smooth electric zoom that is suitable for shooting movies. The super-bright, lightweight, high-performance M.ZUIKO DIGITAL 25mm 1:1.8 lens has a fixed focal length and is ideal for capturing portraits or close-ups from as little as 25cm.

 

Olympus EM10

 

Olympus E-M10 price

The Olympus E-M10 body is available in black or silver for a price of € 599.00 from mid-February, 2014. Alternatively it comes as a kit with the M.ZUIKO DIGITAL 14-42mm 1:3.5-5.6 lens for a price of € 699.00 or the extra-slim black M.ZUIKO DIGITAL 14-42mm 1:3.5-5.6 EZ pancake electronic zoom lens for a price of € 799.00.

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