Mobile Phone Search

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Mark Peters
brand Medio Systems category Accessories

New mobile phone search experience

content type Press information Mail the editor Posted by Mark Peters
Monday, February 26th 2007 - 17:27 CET - Comments: 0
C reated specifically for mobile, the Medio Search System combines an intuitive, effortless user interface with powerful recommendation and personalization technologies, for a search experience that keeps subscribers coming back. On the web, a search normally results in pages of links, leaving users to browse for information. On a mobile device, the time and effort required for a traditional search prevents subscribers from finding and purchasing the mobile content they want. Medio’s technologies provide a click-saving experience, returning answers instead of links. And Medio’s proprietary ranking algorithms balance the subscriber’s preferences, device, location and other information to present personalized, relevant results.
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Focused on creating a great search experience

Even with all this technology under the hood, subscribers need an intuitive, responsive interface. Medio developed Mobile Markup Language (MML), a superset of XHTML, for optimized display, reduced latency, and advanced features in J2ME, BREW, Symbian, and other rich clients. With a rich client interface, finding content can be easier than typing a word. Custom shortcuts, autocompletion of search terms, and embedded multimedia content are part of the best search experience available.

Medio Search System
A complete, integrated search engine helps subscribers to find content everywhere: on-deck, off-deck, and on the phone itself. Carriers can choose off-deck content partners - with complete control - and Medio's ContentBroker technology will index and seamlessly integrate their content. A web-based management system enables the carrier to control the mix of content and partners. Reports break down what subscribers are finding - and what they aren't. Only the Medio Search System combines these features and more.

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