PriceRunner & Picsel

Wednesday, February 21st 2007 - 02:55 CET - Comments: 0

P riceRunner, Europe's most comprehensive and impartial price comparison company and part of ValueClick Europe, announced it has selected Picsel Technologies, the provider of one of the world's leading most advanced mobile platforms, to deliver the first free, fully comprehensive mobile price comparison service. The service is to be piloted in the UK in Q2 2007, and rolled out to Sweden, Germany, France and the US over the next 12 months. PriceRunner, which designs its services around the needs of the consumer, is introducing its mobile service to help empower shoppers wherever they are, to find the best price before purchasing products and services.

 

PriceRunner mobile service

"PriceRunner's mobile service will deliver savvy shoppers the same comparative services available on our website, including the ability to compare products, prices and retailers in a completely unbiased environment," said Carl White, CEO ValueClick Europe. "Our relationship with Picsel will make it possible for consumers to secure independent buying advice, view product images and read professional reviews, wherever their location."

 

PriceRunner - Picsel Technologies

"PriceRunner has an extremely comprehensive comparison shopping service which requires an innate understanding of the mobile market to deliver rich, multimedia content to consumers who are on the go," said Imran Khand, Chief Executive Officer for Picsel Technologies. "This is Picsel's area of expertise - helping companies like PriceRunner to organically extend their service offerings in such a manner that it improves their customer relationships."

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