Microsoft PlayReady

Wednesday, February 21st 2007 - 02:40 CET - Comments: 0

P acketVideo demonstrated for the first time its upcoming implementation of Microsoft PlayReady, Microsoft Corp.’s new content access technology that enables a broad range of innovative business models for digital entertainment. PacketVideo, which partners with leading mobile operators to deliver high quality end-user multimedia experiences, has worked closely with Microsoft in the months leading up to the Microsoft PlayReady announcement to develop the demonstration that appears in both companies’ booths here this week.

PacketVideo - Microsoft PlayReady technology

PacketVideo is integrating Microsoft PlayReady technology into its industry-leading multimedia client framework, with the ability to support a number of multimedia services, including protected music downloads, video streaming, live TV, and ringtone and wallpaper downloads. PacketVideo's embedded client supports virtually all mobile operating systems, meaning its implementation of Microsoft PlayReady is easily portable to a variety of platforms.

 

Microsoft PlayReady technology

Content types supported include music, video, games, ringtones, and images, and format support includes AAC, AAC+, HE-AAC, h.264, WMA, and WMV. Microsoft PlayReady  technology supports business models such as purchase, rental, pay-per-view, preview, subscription and super-distribution for many content types. "This cooperative effort between PacketVideo and Microsoft will help our operator customers achieve more sophisticated digital entertainment offerings that will improve their subscribers' mobile media experience," said PacketVideo CEO James C. Brailean, Ph.D. "Microsoft PlayReady will have an immediate and positive impact on the mobile entertainment market."

 

Microsoft PlayReady at 3GSM

"PacketVideo's emphasis on a high-quality user experience and its long history of implementation of Windows Media DRM made it the right choice to showcase Microsoft PlayReady here at 3GSM," said Chadd Knowlton, general manager, Consumer Media Technology Group at Microsoft. "Microsoft PlayReady is about making sure that users have the flexibility to  share and manage the content that makes their mobile phone a centerpiece.

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