Mobile magazine

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Ralf Jurrien
brand Marie Claire category Mobile imaging

Marie Claire mobile magazine

content type Press information Mail the editor Posted by Ralf Jurrien
Wednesday, February 21st 2007 - 01:05 CET - Comments: 0
M arie Claire, one of Britain's leading fashion magazine brands and Picsel Technologies, provider of the world's leading mobile content platform, announced the launch of the Picsel Powered Marie Claire mobilemagazine. The first mobile issue of Marie Claire will be made available for free to select UK readers in March 2007, with additional phased roll-outs planned for the rest of the UK throughout the next twelve months.
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Mobile magazine service

Marie Claire readers can expect extremely rich and interactive content delivered in a mobile magazine service which will feature content targeted specifically at mobile users, including exclusive offers to appeal to the modern, style-conscious female. Mobile advertising will also be included as part of this offering, opening up new ways of bringing content providers in contact with their target audiences.


Picsel powered Marie Claire mobile magazine

As market penetration of the mobile magazine increases over time, Marie Claire will consider future services such as the creation of a Marie Claire mobile community, social networking capabilities and the exchange of user-generated content. "For nearly 20 years Marie Claire's blend of fashion, beauty, celebrity and award winning reportage features has captured the hearts and minds of the UK's thirtysomething women. Going forward, as web and mobile technology play a greater role in our readers lives, giving our readers the ability to interact with Marie Claire on a mobile platform is an exciting opportunity both for our readers and advertisers," said Richard Johnstone, Publishing Director, Marie Claire. "With Picsel we have found a partner that can provide us with a technology platform that can successfully bring our mobile vision to life."


Marie Claire mobile magazine

"The mobile analyst firm Informa currently predicts the mobile entertainment market to reach US$42 billion in 2010," said Imran Khand, Chief Executive Officer for Picsel Technologies. "However, for the industry to successfully meet the individual needs of consumers requires the ability to think beyond the advertising models and the battleground for ownership of the customer billing relationship. Picsel is honoured to be collaborating with innovative organizations such as Marie Claire which instead base their offerings on the individual needs and preferences of each customer."


Marie Claire mobile magazine - Availability

Marie Claire will begin publicising its mobile magazine in the June 2007 issue which will direct readers to the Marie Claire website at commercial launch. The mobile Marie Claire magazine will also be offered by other third-party mobile content portals.

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