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Mark Peters
brand Orange category Industry news

Cirque du Soleil partners with Orange

content type Press information Mail the editor Posted by Mark Peters
Tuesday, February 13th 2007 - 19:57 CET - Comments: 0
O range Business Services, the global business communications solutions and services arm of France Telecom, and Cirque du Soleil, the world-renowned entertainment provider, have entered into an exclusive partnership agreement, whereby Orange Business Services is now an Official Supplier of Cirque du Soleil’s North American and European touring shows. Both Cirque du Soleil and Orange Business Services focus on delivering a great customer experience. This shared commitment to the customer, combined with similar brand values, such as innovation, make the partnership a natural fit.
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Orange Mobile Business Services

As an Official Supplier, Orange Business Services will have a presence in major cities throughout North America and Europe where Cirque du Soleil tours, and collaborate with Cirque du Soleil on a series of integrated marketing efforts, including hospitality events and other entertainment opportunities.

 

Cirque du Soleil

"Cirque du Soleil seeks partnerships with companies who value the things that make Cirque du Soleil great," said Ryan Sandilands, corporate alliances director at Cirque du Soleil. "These include a commitment to excellence and attention to the people behind the scenes. That is why we are thrilled Orange Business Services has signed on to be one of our Official Suppliers."

 

Global connectivity

"A customer for the past eight years, Cirque du Soleil relies on Orange Business Services to provide global connectivity for their worldwide touring operations," said William Priest, senior vice president of strategy, marketing and external communications, Orange Business Services. "We are very excited to be involved in bringing the magic of Cirque du Soleil to millions of spectators throughout Europe and North America."

 

About Cirque du Soleil

Cirque du Soleil is primarily a creative content provider for a wide variety of unique projects. In addition to shows, the Montreal-based company wishes to extend its creative talent to other spheres of activity. While maintaining stringent standards of artistic quality and originality, Cirque du Soleil brings to innovative projects the same energy and spirit that characterizes each of its shows.

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