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Ralf Jurrien
brand Research & Markets category Industry news

US consumer electronics report

content type Press information Mail the editor Posted by Ralf Jurrien
Thursday, September 13th 2007 - 17:30 CEST - Comments: 0
O ur Consumer Electronics in the US report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be the new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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US consumer electronics 

 

US consumer electronics report - Products

Product coverage: Televisions and projectors, VCRs and DVD players, TV and VCR/DVD combinations, home audio and cinema, computers, cameras, camcorders, portable media players, mobile phones, portable computers, in-care media players, in-car speakers, navigation systems. Why buy this report?

  • Get a detailed picture of the consumer electronics industry
  • Pinpoint growth sectors and trends and identify factors driving change
  • Understand the competitive environment and the market's major players
  • Use five-year forecasts to assess how the market is predicted to develop

US consumer electronics report - Summary

Despite increasing oil prices, US spending on consumer electronics showed robust growth in 2005, both in value and volume terms. Rising home prices helped to convince American consumers that they were flush with cash, which in turn sparked strong demand for the latest consumer electronic products, such as digital televisions and portable multimedia players. Record new housing starts in 2005 also gave consumers a reason to adorn their new homes with flat-screen televisions and high-end audio systems. At the same time, prices for consumer electronics kept on falling as established brands battled it out with each other and with the influx of Korean, Taiwanese and Chinese brands entering the US market.

 

China - Consumer electronics

Another nail in the coffin for analogue technology occurred in 2005, as the US government passed a bill that will see the cut-off of analogue broadcasting in February 2009. This direct government intervention is already proving to be a boon for digital television sales, making it one of the fastest growing subsectors in 2005. The entry of China as a leading production source for consumer electronics led to a steep drop in the retail price of electronic devices. While this was of great benefit to American consumers, it forced US, European and Japanese consumer electronics suppliers to rethink the way they do business.

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