Digby shop service

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Ralf Jurrien
brand 30 Second Software category Software

BlackBerry handset feature Digby service

content type Press information Mail the editor Posted by Ralf Jurrien
Monday, January 29th 2007 - 18:01 CET - Comments: 0
3 0 Second Software, Inc., an innovator in mobile commerce technology and services, announced “Digby,” an electronic commerce service that radically simplifies the buying experience by combining rich content from name-brand retailers with an intuitive shopping process that is optimized for mobile devices. Available first on BlackBerry handsets from Research In Motion (RIM), Digby is a free service available to mobile users.
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Digby shopping service for BlackBerry mobile devices

"Mobile devices have become an integral part of everyday life, with features such as cameras, calendars, address books and wireless access to email and the Internet. Users however, are continuing to look for more mobile services," said Dave Sikora, President and CEO of 30 Second Software. "With Digby, we have created a shopping service that offers an effortless yet rich buying experience on BlackBerry handsets, enabling users to easily buy products for themselves and others while they are mobile." Digby's product catalog was developed in association with its retail partners to deliver an e-commerce platform optimized for mobile devices. Current strategic partners include FTD Flowers, Godiva Chocolatier, Vermont Teddy Bears and Capalbo's Giftbaskets with new retailers expected to join Digby on a regular basis. The Digby catalog is updated daily to both ensure freshness of product content and enable merchant specific promotions of certain products.


30 Second software - Digby for BlackBerry handset

"BlackBerry users recognize the productivity and convenience that comes with mobile connectivity," said Jeff McDowell, Vice President, Global Alliances of Research In Motion. "Digby is an exciting mobile commerce service offering that enables BlackBerry users to more easily buy popular products directly through their handsets." "Godiva Chocolatier is a leader in the premium chocolate category and an e-commerce pioneer. We believe the mobile marketplace is an exciting opportunity that is a natural extension to our e-commerce marketing strategy," said Gene Dunkin, President of Godiva Chocolatier. "We are thrilled to be a part of this innovative service offering for the BlackBerry, and look forward to working with 30 Second Software to deliver our selection of indulgent chocolates and exceptional customer service to the rapidly growing population of BlackBerry users."


BlackBerry users - Digby shopping service

"The market is ripe for e-commerce to explode on mobile devices," said Ian Gilliot, Managing Director, IGR Research, "but merchants have been challenged on how to deliver an experience as rich as the desktop to these devices. Applications such as Digby bridge that gap by delivering the type of rich content that users demand. To BlackBerry users, their devices are essential lifestyle convenience tools which contain all of their personal and professional information. Digby is a service that leverages this lifestyle information to enable BlackBerry users to be more productive."


Digby commerce service - Features

  • Powerful search capabilities
  • Easy to navigate graphical interface
  • Rich content including product descriptions and images of all products
  • Mobile shopping cart with support for multiple products and vendors
  • Calendar & address book integration including special events reminder
  • Secure transactions and password protected buying
  • Ability to preserve the vendor relationships by ordering with their own account details

30 Second software - Digby shop service

"Digby is a ground-breaking offering for mobile users looking to get the most out of their BlackBerry handsets," said Dave Sikora, CEO of 30 Second Software, Inc. "Digby allows consumers the freedom to do what they need to do, when they want to do it."

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