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Ralf Jurrien
brand 9 Squared category Industry news

9 Squared text message with Snoop Dogg

content type Press information Mail the editor Posted by Ralf Jurrien
Saturday, January 20th 2007 - 01:44 CET - Comments: 0
9 Squared, Inc., the leader in mobile media solutions and part of the MonsterMob Group PLC, announces the launch of The Snoop Dogg Chronicles powered by The In Crowd. For the first time ever, beginning December 2006, users throughout North America will be able to receive promotional and personal text messages directly from Snoop Dogg to their mobile phone. The In Crowd is a direct-to-consumer service that will be backed by a national advertising campaign including TV, print and online campaigns. The service allows subscribers to receive three text messages weekly from the celebrity of their choice. Other feature celebrity message senders include hip hop star Xzibit, Andy Milonakis of MTV, John Salley of "The Best Damn Sports Show Period."
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Snoop dogg test message - Squared

Wireless carriers including Verizon, Cingular, Sprint, T Mobile, Alltel, and Dobson are on board to distribute the personalized messages to their users, resulting in the ability to reach over 150 million cell phones. 9 Squared is working directly with major and independent record labels, music publishers and entertainment agencies to build their catalog of world-class artists for the new service, The In Crowd.

 

Personal messages from rap legend Snoop

"The ongoing popularity of the fusion between the mobile industry and the entertainment industry among wireless users is exploding right now," explains Ted Suh, Chief Marketing Officer at 9 Squared, Inc. "Offering a subscription to receive personal messages from a nationally recognized personality such as Snoop opens the door for another engaging, fun way that users can enjoy their wireless experience." Snoop Dogg, is considered an icon in entertainment and a living legend in the rap world. Currently under the record label of Doggystyle/Geffen, he recently released his newest album "Tha Blue Carpet Treatment." In his fifteen-year career, Snoop has sold 17.6 million albums.

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