Motorola MOTO RED

Wednesday, January 3rd 2007 - 02:00 CET - Comments: 0

M otorola, Inc. announced gold medalist and professional snowboarder Shaun White is the newest ambassador for MOTO RED. In this new role, Shaun will spread the word about Motorola teaming-up with (PRODUCT) RED and the mobile device company’s efforts to help fight AIDS in Africa. From snowboarding slopes to video games, Shaun helps inspire a new generation of sports enthusiasts, young people and others to achieve their dreams. As a global ambassador for MOTO RED, Shaun will help spread RED by building awareness for the MOTO RED product line that is designed to help eliminate AIDS in Africa.

 

MOTO RED pays one year for ARV medication
"This is an opportunity for our generation to truly make a difference and change the world," said Shaun White. "If ten red MOTORAZR's are sold that will pay for one year of ARV medication for one woman or child affected with AIDS. It's awesome that buying something cool can give back so much to people in need." "Shaun White is a sports hero and a role model for many across America," said Ron Garriques, president, Mobile Devices, Motorola, Inc. "Motorola is proud to have Shaun as an ambassador for MOTO RED. He has genuine belief in the initiative and he wants to make a big difference."

 

MOTO RED - X Games
From San Diego, California, Shaun White is most famous for his gold medal from the 2006 Turin Games. He is also a six-time gold medalist and three-time silver medalist at the X Games, the star of The White Album - a snowboarding and skateboarding movie, a clothing designer in association with Burton and the star of an upcoming Ubisoft snowboarding video game.

Motorola - RED
Created by Bono and Bobby Shriver, Chairman of DATA, to raise awareness and money for the Global Fund, (RED) is a brand created to engage business and consumer power to help in the fight against AIDS in Africa. (RED) engages the world's most iconic companies to make unique (RED)-branded products and contribute a portion of their profits to the Global Fund to invest in African AIDS programs with a focus on the health of women and children. As the exclusive worldwide wireless ally for (RED), Motorola is developing unique "must-have" products and teaming up with leading wireless operators to enable consumers to help fight HIV/AIDS in Africa. The red MOTORAZR V3m is the first in a series of Motorola products in the U.S. to raise awareness and support for the Global Fund. For each handset sold, Motorola and the carrier will collectively make a $17 contribution to the Global Fund.