Night Tennis

Tuesday, January 2nd 2007 - 03:49 CET - Comments: 0

S ony Ericsson today announces the launch of a revolutionary new concept, Night Tennis. Combining internationally renowned DJs, Groove Armada and Darren Emerson with a fashion extravaganza, thumping tunes and a game of tennis, it promises to rock Madrid. Night Tennis will run over two evenings, 9th and 10th November, as part of Sony Ericsson sponsored entertainment, competitions and events during the week of the Sony Ericsson Championships. Eight players will take to the court wearing specially designed neon whites to serve up a new type of tennis. Played in pitch black, with UV as the only source of light, it promises to revolutionise the way tennis is played and watched.

 

Night Tennis Game

Night Tennis will provide clubbers with a sensory extravaganza like no other. Each game will be punctuated by intense music beats and an incredible light show. The court, net and balls along with players clothing will be fully UV reactive ensuring an exciting and stimulating experience.

 

Underwater Records

As each tournament draws to a close and the adrenaline starts to drop away, ‘Underwater Records' label boss, Darren Emerson will take to the decks on the Thursday and internationally renowned band Groove Armada will perform a DJ set on Friday to set the crowd dancing long into the night. Spanish fashion designer Ruben Gomez Navarro will display his first ever neon fashion collection between matches to keep the tempo upbeat.

 

Sony Ericsson Night Tennis event

Darren Emerson is looking forward to playing at Night Tennis: "I'm looking forward to performing at the Night Tennis event, an idea as off the wall as you could possibly expect when combining electronic music and sport. I have played some interesting gigs in bizarre places over the years, but this is up there with them. My set will be a nice release from the tension of the tournament." Groove Armada agrees: "We are very excited about the concept of DJ-ing as part of the Night Tennis event in Madrid. As big fans of the game, the concept of Night Tennis has the kind of twist to it that we like with our music. We have no idea what to expect, but we love the concept of playing in the dark - we've been pioneering it for years!!"

 

Sony Ericsson Championships in Madrid

Julian Mack, Sony Ericsson Mobile Communications Head of Sponsorship, comments, "Sony Ericsson is really excited to be launching Night Tennis at the Sony Ericsson Championships in Madrid. Our aim is to create a party experience that young people in the city can enjoy, bringing them closer to the excitement and power of the stadium tennis being played by some of the world's most famous sports women. It's brilliant to have two such internationally famous DJ outfits onboard for this first ever Night Tennis experience. We're looking forward to a truly spectacular event, which we hope to re-create in selected cities next year to coincide with major tournaments on the Sony Ericsson WTA Tour.

 

Enhanced content for mobile phones

Our partnership with women's tennis is the largest and most innovative in the history of the sport. We are making the game more fan friendly, interactive and exciting through music and technology - live bands at events, live scoring and enhanced content to mobile phones."

 

Sony Ericsson Tennis Championships

The Sony Ericsson Championships will be held at the Madrid Arena in the Spanish capital from November 7 to 12, 2006. It will see the Top 8 singles players and Top 4 doubles teams from the regular 2006 Sony Ericsson WTA Tour season battle it out for the season-ending titles and a share of the $3-million prize purse. Defending champions are Mauresmo (singles) and Lisa Raymond / Samantha Stosur (doubles). Current qualifiers include Justine Henin-Hardenne, Amelie Mauresmo, Maria Sharapova, Svetlana Kuznetsova, Nadia Petrova and Elena Dementieva in the singles and Lisa Raymond / Samantha Stosur and Yan Zi / Zheng Jie in the doubles.