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"Today, only around 10% of SMEs use mobile email and it's often seen as an expensive business tool reserved for senior executives in the company. Our research indicates that this limited uptake is due to barriers such as cost, complexity and the need for specific devices," says Philippe Bernard, EVP, Orange Business Solutions. "With Orange Mail, we will break down these barriers for SMEs whilst also providing an affordable alternative for large corporations. Within three years, we believe, it will be unusual to encounter a business user who doesn't have some form of mobile email."
Orange Mail for Smartphones & PDA's
Orange Mail Enterprise Service will launch in phases across the Orange footprint. Beginning with smartphones and PDAs, the current device range includes eight Nokia, Sony Ericsson and Orange SPV Signature Devices (with many legacy devices also compliant). This will expand to embrace lower cost handsets as rollout accelerates. In addition Orange will increase its business device portfolio to include Chinese partner AMOI.
Orange Mail - Affordable solution
"Our aim is to open up mobile email to a much wider base of business users across all size of company, transforming how many customers add email to their existing voice service with Orange," says Philippe Bernard. "With Orange Mail we are addressing all the barriers to entry and making the solution simple to understand and purchase. We will transform perceptions of mobile email from a 'premium' service for senior executives to an affordable option for all employees," he adds.
A broad and growing range of both voice and data centric devices. The eight Signature devices which will support Orange Mail at launch are:
- Orange SPV: C600, M3000, M3100 and C700
- Sony Ericsson: M600i and P990i
- Nokia: E61 and E50
Device launch timings and availability will vary by country. Signature Devices feature a specially customised Orange Homescreen with a specific icons giving business users one click access to key business applications. By adding the Orange Mail icon to the homescreen Orange ensures quick and easy access to email.
Orange Mail - Cost
Over 24 months, Orange Mail TCO is expected to be around 40% less than that of established mobile email solutions on the market today. The cost comprises an affordable flat rate monthly fee, limited or no upfront installation cost and low cost or fully subsidised device.
Implementation & Security
Orange Mail provides a full service package with support for initial self installation, a hotline for end users and on site support for dedicated offers. CD installation ensures straightforward set up without the need for technical skills. Orange Mail includes comprehensive device management allowing devices to be locked or wiped if mislaid and features end-to-end AES encryption.
Orange mobile email strategy
"Orange's new mobile email strategy will not only offer increased choice to customers, but also help to drive awareness of mobile email across the wider market," comments Nick McQuire, senior analyst, Yankee Group. "Whilst existing players like RIM (BlackBerry) and Microsoft are active in the enterprise market, Orange is also pursuing those companies who are not necessarily convinced yet of the benefits offered by mobile email. The affordable pricing, customer support and range of devices Orange is offering will be key advantages for this audience."
Orange mobile email solutions - Countries
Roll-out across Orange's European footprint begins this month in Romania with France following in October. Later in the year Orange Mail will be rolled out in Slovakia, Poland and Belgium, with Spain and UK launching in early 2007. Orange Mail will supplement Orange's existing BlackBerry and Microsoft push email options to provide the broadest choice of email solutions available from any operator, covering all market segments and user requirements.
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