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Geert Wassink
brand BenQ-Siemens category Industry news

BenQ Siemens IFA partnership

content type Press information Mail the editor Posted by Geert Wassink
Wednesday, December 27th 2006 - 03:37 CET - Comments: 0
W ith the presentation of Real Madrid´s new jerseys for the 2006/2007 season today, the new main sponsor´s logo BenQ-Siemens will appear on the chests of the players for the first time. This officially rounds off the partnership between the mobile phones manufacturer BenQ Mobile and the “Best club of the 20th century” (FIFA award). The Real Madrid team will present this jersey and its BenQ-Siemens logo to millions of fans already during the training camp beginning at the end of July and the subsequent summer tour in North America . When the season officially starts on August 26 th /27 th , players like Ronaldo, Raul, Casillas, Robinho and Sergio Ramos will sport the jersey for the first time in the Spanish Primera División.
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BenQ-Siemens & Real Madrid partnership

With more than 450 million Real Madrid fans all over the world and the strong presence of BenQ Mobile in more than 70 countries worldwide, this partnership offers an enormous increase in publicity for both partners. They are global players with the objective of optimizing their performance constantly: "Real Madrid is facing many challenges and BenQ Mobile accepts this challenge, too, when it comes to questioning seemingly unalterable conventions, exploring new ways, staying young at heart and remaining open-minded for new ideas. This is an ideal partnership which is now being completed with the logo on the jerseys", BenQ Mobile CEO Clemens Joos says.

 

BenQ-Siemens & Real Madrid Logo
The logo will grace not only the legendary white jerseys but also advertising spaces in the Bernabéu Stadium in Madrid, and it will also be present in joint marketing activities worldwide. BenQ Mobile accompanies the jersey launch with a Real Madrid web special including a creative contest at the BenQ-Siemens website, which will be the major communication platform in the future.

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