LG DELERIUM Tour

Wednesday, December 20th 2006 - 04:40 CET - Comments: 0

L G Electronics MobileComm U.S.A. Inc. (LG Mobile Phones), a leading worldwide provider of advanced wireless handsets and accessories announced today its title sponsorship of the Cirque du Soleil 2006 DELIRIUM Tour. DELIRIUM is the ultimate multimedia experience turning music into motion with live performers and musicians who interact with state-of-the-art digital imagery and projections, creating an unforgettable, live musical experience. By aligning with these unique and one of a kind performances known only to Cirque du Soleil, LG Mobile Phones is able to expand its marketing scope, and reach consumers by providing them with a hands-on experience to LG mobile entertainment.

 

LG joins DELIRIUM
LG Mobile Phones are joining the DELIRIUM touring partners with one of our most innovative and technologically artistic productions, said Aldo Giampaolo, General Manager of DELIRIUM, Cirque du Soleil. DELIRIUM is an intricate showcase of music and motion, which is a perfect environment for LG Mobile Phones to showcase their ultimate entertainment devices.

 

LG - Cirque du Soleil

The DELIRIUM Tour will incorporate over 50 markets across North America. Cirque du Soleil's audience fits perfectly with LGs vision of a converged, multi-media entertainment experience as provided by the V and CU320 handsets.

 

LG - Integrated print & Online campaign
Using DELIRIUM events as the centerpiece of the Cirque du Soleil partnership, LG will implement a consumer online sweepstakes and integrated print and online campaign to drive traffic to LifeWithLG.com. The continued growth LG Mobile Phones has experienced starting in 2002 has not gone unnoticed, and the Company plans to continue gaining market share with this invaluable partnership.

 

LG - Powerful creative platform
We are very excited to have the LG name and marquee products aligned with such a powerful creative platform as Cirque du Soleil said Jon Maron, Director of Marketing, LG Electronics MobileComm U.S.A. Inc. The DELIRIUM Tour provides us with an opportunity to build brand equity nationwide with a unique entertainment experience and to promote the latest in LG technology in a relevant way to consumers. Its a very memorable way for us introduce LG to consumers and invite them to experience LGs latest in interactive and entertainment devices.

 

LG - Interactive entertainment devices
Highly successful LG interactive entertainment devices launched to-date include the flagship EV-DO-capable VX8100 with MP3 capability and the recently launch music on demand service; the V is the ultimate entertainment device that is EV-DO-capable with a 1.3 megapixel integrated camera and camcorder, full QWERTY keyboard, and MP3 player. The CU320 runs on Cingulars 3G network, which allows for faster downloads and video streams, it also includes an internal MP3 player, and the ability to run five applications simultaneously, allowing you to send text messages while youre listening to music and downloading movie times.