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Dennis Hissink
brand LG category Industry news

Mobile phone user satisfaction index

content type Press information Mail the editor Posted by Dennis Hissink
Wednesday, December 20th 2006 - 04:37 CET - Comments: 0
A ccording to Strategy Analytic’s recently released mobile phone user satisfaction index, LG Electronics MobileComm (LG Mobile Phones) has claimed the number one rank in terms of customer satisfaction among leading mobile handset manufacturers. Results of the customer satisfaction index is based on survey research which included 2,000 users of mobile devices in the US and Western Europe. The Strategy Analytics Advanced Wireless Laboratory (AWL) Service asked mobile phone users to gauge their satisfaction with their device in 19 different categories including stylish qualities, battery life and download experience.
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LG - Customer satisfaction index

LG led the customer satisfaction index in the U.S. in 9 of 19 categories, leading to a stellar 80% rate of user satisfaction, and in 17 of 19 categories in Western Europe scoring an even more impressive 86% customer satisfaction rate. "LG's performance in the Strategy Analytics Wireless Device Customer Satisfaction Index was impressive on both sides of the Atlantic," said Paul Brown, Wireless Analyst at Strategy Analytics.

 

LG leads the mobile phone industry
"We are proud to learn that LG continues to lead the mobile phone industry in customer satisfaction," said Juno Cho, president, LG Electronics MobileComm U.S.A. Inc. "LG strives to build the most functional and user friendly mobile phones available. It is our goal to offer consumers the most innovative and technologically advanced wireless communication devices that enhance their lifestyle."

 

Highly successful & Stylish LG handsets
Highly successful and stylish LG handsets launched to-date in 2005 include the flagship EV-DO-capable VX8100 with MP3 capability, the MM535 1.3 megapixel camera phone, the PM-225 device and The V (VX9800). The V is the ultimate entertainment device that is EV-DO-capable with a 1.3 megapixel integrated camera and camcorder, full QWERTY keyboard, and MP3 player. Extremely popular GSM handsets launched this year include the EDGE-capable A7110 handset and the stylish and functional L1400i and C1300i models.

 

Strategy Analytics Advanced Wireless Lab Service
Strategy Analytics is a Boston based independent research and consulting firm. This research was conducted within the Strategy Analytics Advanced Wireless Lab Service, a testing and benchmarking lab quantifiably measuring and identifying ‘best in class' device, application, and services. The AWL is focused on evaluating pre-commercial and recently launched advanced cellular products, including handsets, applications and services, in both the US and Europe. The AWL Service also conducts survey research several times per year to gauge and update end user cellular behavioral patterns, brand preference, and satisfaction indications.

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